The complete guide to Instagram Reels for businesses in 2024

In 2024, Instagram's algorithm favors video format content above all else, specifically through Reels. If you are not utilizing Reels, you are essentially hiding your brand from potential organic discoverability.

But you don't need a high-end studio or a massive production crew to create high-quality reels. In fact, raw, authentic smartphone video content often outperforms glossy, over-produced corporate videos in terms of shares and engagement.

To succeed with Reels, build a content system around the three pillars of high-performing video: a strong visual hook in the first 2 seconds, high-quality audio (trending sounds or crisp voiceovers), and clear value delivery in the body.

Structure your reels with a 9:16 vertical layout, keep them between 7 to 15 seconds for optimal loop counts, and always caption your videos since over 70% of social media users browse videos on silent.